Scenario planning allows companies to move away from linear thinking and better understand external change. First published eight years ago, this book has been brought up to date with follow-ups to the original case studies and more in-depth analysis.
This second edition features brand new material throughout, and places increased emphasis on the essential link between organisational success and unique insights and original ideas. In addition, the entire text has been rewritten to bring it up-to-date and make it more practical while retaining the underlying rigour.
Scenarios: The Art of Strategic Conversation will help you break out of the organisation's 'thinking box' and take a wider perspective while understand the unique drivers of an organisation's success by articulating its central business idea. Also, it will assist in developing scenarios as alternative ways of making sense of what is happening in the business environment, and use them to become more secure with the future. Most importantly, you can do all of this using an organisational process, to affect thinking of the organisation as a whole and to prepare it for action. |