More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. Winning Credibility will give you the tools to beat the odds. The book is a practical how to guide for overcoming hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide numerous "out-of-the-box" solutions for:
- winning that first major client
- signing up partners and resellers
- building an all-star management team
- leveraging new customers from existing customers
- impressing the media and analysts
- engaging high profile board members
- finding investors who provide more than just money.
Explained in simple and easy-to understand terms, the credibility-building principles in this book can give you a winning edge.
|