To be successful, any commercial organisation must achieve sufficient revenue from the marketplace to pay its way and create a profit. To do that, it must find and satisfy customers, sell the right quantity of its products or services to them at the right time and at the right price and ensure they come back for more.
Similarly, to be successful in the business world, most people want a challenge, job satisfaction and fair rewards: they also want to create what is nowadays called a good work/life balance for themselves. Neither task is easy - indeed in today's high-tech, pressurised world, both can be downright difficult.
Why Entrepreneurs Should Eat Bananas looks at how to ensure that you can combine business growth and a way of life with which you are content. Whether you work for a large or small organisation, or own and manage your own business, you must take an entrepreneurial view of your work. The ideas in this book will help you boost your revenue and customer satisfaction and thus, build the business. |