More than ten years after introducing the revolutionary performance measurement system the Balanced Scorecard, Robert Kaplan and David Norton have created a new tool: Strategy Maps. Just as you can't manage what youcan't measure, say Kaplan and Norton, you can't measure what you can't describe.
Using dozens of vivid company examples, Kaplan and Norton show how to create customised strategy maps that allow organisations to clarify their strategies and communicate them to employees; Identify kay internal processes that drive strategic success; align investments in people, technology, and organisation capital for the greatest effect; and expose gaps in the strategies and take early corrective action.
Providing the missing link between strategy formulation and implementation, Strategy Maps is a blueprint for describing, measuring, and aligning intangible assets for superior performance. |