It is essential for a small business to find that special position it needs to be successful. Find it and your small business will survive, prosper and even make super-normal profits. Miss it and it will languish, become the dross of competitive endeavour, struggle to survive and probably collapse. Discovering the unique position a small business must occupy and exploit is what this book is about.
Sure-Fire Steps to Small Business Success approaches this task in a very special way. First, it unravels the mystery of 'business strategy' - a topic that most small business managers find daunting. Graham Kenny clearly distinguishes it from "operations" and demonstrates its connection to achieving competitive advantage.
Each chapter contains a 'Bill's Journey' section. The reader follows the owner of a small printing business as he applies the steps outlined in each chapter. Theories contained throughout the book are clearly illustrated with the practical methods Bill takes to ensure success. The main aim of this title is to leave you with a confident and practical strategic plan for your own business. |