The message has gone out, diversification is bad, focus is good. Or is it? Negative press has made boards and managers wary of straying from their core business. In his latest book, Graham Kenny contends that organisations should be concerend about the cost of not diversifying.
The book provides the do's and don'ts, and a blueprint of the systems and procedures for successfully managing diversified organisations and the business units within them. The emphasis is on what successful and unsuccessful diversifiers do, and the effective practises of focused organisations.
Diversified organisations are everywhere in the private, public and the not-for-profit sectors. If the varied activities of these organisations are not carried out effectively, their diversity can lead to major ineffiency at best, and corporate failures at worst.
Private-sector organisations, local government bodies, government departments and not-for-profit organisations will all benefit from applying the stpes outlines in this book. |