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Creagh O’Connor is chairman of Cricket Australia and spoke to Giles Parkinson about the challenges of being on the board of a major sporting organisation.
Baggy green business
Creagh O’Connor clearly thinks there’s something very special about watching cricket. He speaks particularly fondly of...
Billions of dollars are spent on marketing each year but relatively little is known about its effectiveness. Giles Parkinson gives several examples of how companies obtained better value for their marketing dollar by analysing what campaigns actually resulted in higher sales and increased profits.