Social media has changed the way that we communicate. Australia leads the world in time spent on social media sites with six hours and 52 minutes per person, per month according to Nielson‟s latest figures. Time spent on blogs and other social media sites has increased 210% year over year with the average time spent per person increasing by 143%.
If you don’t know your ‘tweets’ from your ‘likes’, we like these simple guides to social media.
In a survey of our members, which attracted more than 2,200 responses, we found that 70 per cent had more than a slight interest in social media (moderate to very), with almost 60 per cent visiting the website LinkedIn daily, weekly or monthly.
What are we doing in social media?
As a membership organisation, we belive in an open exchange for learning between both us and our members, and among the many constituents of the business and director community. Social media is an important arena for organisational and individual development, both in the adoption of new technologies and as an emerging business communication channel.
Our contribution to directorship in Australia is an important demonstration to our members and wider stakeholders of our expertise and leadership on director issues, promoting excellence in governance to achieve a positive impact for the economy and society.
Extending this contribution to discussions and information sharing through the social media platform is a natural progression of what we are already doing, allowing us to significantly extend our audience reach.
Where are we doing it?
You can now discuss the key issues impacting your development and directorship role by joining our member-only LinkedIn group. This group enables you to network with fellow members, share director news and stay up-to-date with initiatives we are undertaking on your behalf.
We have also begun a public director group to facilitate discussions between our members and the wider director community, you can join the Directing Tomorrow group here.
LinkedIn has over 2,000,000 Australian members, with an increase in members‟ growth of over 23% in the past 8 months. With an average age of 41 years, 80% of whom have a diploma, degree or masters and an average household income of over six figures.