Here is the book that shows how strategic factors lie at the heard of organisational success - in both private and public sectors, profit and non-profit, manufacturing and service. They apply to organisation as a whole and to business units. Via numerous examples from the full range of industries, Kenny explains how the identification of key stakeholders is the essential starting point to developing winning strategy and effective performance measures.
With a distinctive, powerful approach to key strategy concepts, such as competitive advantage, value, differentiation and positioning, Kenny demonstrates quite clearly how the fatal flaw for many organisation and business units has been their inability to define competitive advantage around strategic factors. His comprehensive approach to strategy is based on three types; scale, scope and structure.
Strategic Factors brings together strategic analysis, strategy formulation and performance measurement and thus provides an innovative approach that will drive your organisation's success. |