There is no shortage of women starting and running their own businesses, its just that you don’t often hear about them. This book redresses the imbalance in business writing. Pick up any business supplement, any top-100 list on business topics, business magazine or website and you could be forgiven for thinking that women don’t work at all. The focus on women in this book, however, is not meant to exclude men from its readership. Many, if not most of the issues faced by women starting up are common to businesses owned by men too. By concentrating on women-owned business, the authors aim is to help readers to identify and be inspired by their experiences and other women’s experiences.
In Good Company is a must-read for all women who are thinking of starting their own business; it will inspire women of all ages and backgrounds to gain the confidence, contacts and knowledge they need to set up on their own.
Using Rebecca and Kirsty's own experiences of setting up Gapwork.com —as well as featuring the experiences of other female entrepreneurs, In Good Company covers the essential elements of a successful business start-up. Direct, accessible and humorous, this book covers all you need to know about ideas, money, people and growth. |