Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collaborative—even when you’re alone.
Sharing the results of his own acclaimed research on jazz groups, theater ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity. “Group Genius is a must read for anyone who needs to build better teams, take their organization to new levels of performance, or make their city or region a more exciting place. If you want to understand the creative process or want to make the most of your own creative capabilities, this is the book for you.” Richard Florida, author of The Rise of the Creative Class. |